The movie is finally here

May 16, 2007 at 5:20 pm 187 comments


More versions are coming soon, but in the mean time enjoy and let me know what you think. If you love it share it, if not flame it!

Geert

Entry filed under: Uncategorized.

Almost there! The movie: results after 40 hours online

187 Comments Add your own

  • 1. Emakina Blog : Blog Archive : Bring the love back.  |  May 16, 2007 at 7:12 pm

    […] A funny ad for Microsoft Digital Advertising Solutions that could be an Emakina ad if we could afford such a shooting budget 😉 Please post your comments directly on their (WordPress powered) blog […]

    Reply
  • 2. Brice Le Blevennec  |  May 16, 2007 at 7:24 pm

    Great ad, really. Now I wonder how “Mr Advertiser” will use digital technologies to win back his “Mrs Consumer” wife. I’d be happy to write a script but it may turn too hot for a Microsoft campaign. The movie would feature one of the only Apple unapproved iPod accessory. Guess which ?

    Reply
  • 3. Some minor issues  |  May 16, 2007 at 7:30 pm

    Bring the love back

    It seems Geert finished his movie

    I like it: touch

    Indeed, in my mind advertising is about listening to your consumers, offer the opportunities and basically understand them. Something…

    Reply
  • 4. David Armano  |  May 16, 2007 at 7:59 pm

    I can’t stop laughing. Please mommy, make it stop.

    🙂

    Great video. I’ve got it up on L+E

    Please put this on YouTube. Getting the source code from daily motion was too difficult. I had to get your code “the old fashioned way”.

    Love it. Keep up the good work.

    Reply
  • 5. Andy Didyk  |  May 16, 2007 at 8:08 pm

    This is great! A powerful metaphor to humorously describe the looming advertising crisis. Great work.

    Reply
  • 6. Kris Van Hauwermeiren  |  May 16, 2007 at 8:17 pm

    Really a great Ad, it captures the problem really well. A superb job.

    Reply
  • 7. Brandon  |  May 16, 2007 at 8:17 pm

    Good concept, weak script.

    Reply
  • 8. johnjohn  |  May 16, 2007 at 8:32 pm

    At least Microsoft has tried to do something. It’s neither fun, nor true, and quite arrogant – Microsoft like. Is this supposed to be viral ?

    Reply
  • 9. Mark  |  May 16, 2007 at 10:04 pm

    Fantastic. It perfectly mirrors the invasion of our lives by marketing and advertising.

    Reply
  • 10. Cam Beck  |  May 16, 2007 at 10:13 pm

    I love it. Great initiative. Pithy humor.

    Reply
  • 11. Marketing.Interactive - » Bring back the love  |  May 16, 2007 at 10:23 pm

    […] spot die Open voor en samen met MSN Digital Advertising maakte is eindelijk online gelanceerd. De spot vertelt het verhaal van de breuk tussen 2 personages – een hippe kerel en een leuke dame, […]

    Reply
  • 12. Jeff Clark  |  May 16, 2007 at 10:30 pm

    Very fun idea!

    (and she’s pretty cute too)

    Reply
  • 13. Musx blog  |  May 16, 2007 at 10:32 pm

    Microsoft Digital Advertising Solutions’ movie finally released

    And it looks great. The execution is cool (good job by the OpenHere team), the script is so damn real for many of the (mainly) above agencies that are still selling the same old shit since the 1800’s or so. The movie reminds me about Joseph Jaffe…

    Reply
  • 14. Tanguy De Kelver  |  May 16, 2007 at 11:03 pm

    Great job Geert! But do you think it was necessary to write their roles on their chests? Looking forward to seeing the first mash-ups 😉

    Reply
  • 15. Geert  |  May 16, 2007 at 11:14 pm

    Well Tanguy, I think we needed those titles on thier chest. Even with them I got comments that it wasn’t clear enough.

    Geert

    Reply
  • 16. sean howard  |  May 17, 2007 at 12:01 am

    Love the direction you are going. My one nagging question is what is Microsoft doing about this?

    Reply
  • 17. Geert  |  May 17, 2007 at 12:07 am

    Excellent question Sean, the whole idea is to look at digital or online marketing as one of the answers (of course there is more than one). We first have to convince people to invest online before we can try to convince them to look at advertising within Messenger or at in-game advertising. Once we will have all the big spenders online, then we can start talking 😉

    Geert

    Reply
  • 18. Geert  |  May 17, 2007 at 12:14 am

    Since some of you had difficulties with Dailymotion, here are some alternatives:

    http://soapbox.msn.com/video.aspx?vid=9a652565-d5e3-4c52-8f0b-f3b8b54874ac

    http://www.brightcove.com/title.jsp?title=900691948

    Reply
  • 19. Charles Edward Frith  |  May 17, 2007 at 12:29 am

    Brilliant. I’m a fan.

    Reply
  • 20. Villa  |  May 17, 2007 at 12:48 am

    I hope this is the start of a series of videos related to this. Thanks for this video and keep up the good work.

    Reply
  • 21. Mukund Mohan  |  May 17, 2007 at 2:23 am

    Good work. You forgot the “mistress” – the ad agency in this. The advertisers I know court ad agencies MORE than understanding the consumer.

    Great job Geert. Very cool.

    Reply
  • 22. Gavin Heaton  |  May 17, 2007 at 2:54 am

    Love it, Geert! The wait was worth it … now, can we have some more behind the scenes stories (ha ha)?

    Reply
  • 23. CrapHammer  |  May 17, 2007 at 4:08 am

    Participation Marketing Defined or Gone Astray?

    Microsoft enters the conversational economy fray This is a film created by the folks over at bringtheloveback.com in association with Microsoft Belgium. How do we view consumers? How do consumers view us as marketers or advertisers? This video presents…

    Reply
  • 24. Geert  |  May 17, 2007 at 6:36 am

    Gavin, I’ll try to continue to report about the project as a whole… so also the results. I’ll keep you posted

    Reply
  • 25. Geert  |  May 17, 2007 at 6:37 am

    Hi Villa,

    I also hope it becomes a series… I really enjoyed doing this

    Reply
  • 26. tom van hoof  |  May 17, 2007 at 8:03 am

    well done
    why is he him and she her and not vice versa … everthoought about reversing roles and using a charming macha as advertsiser? de reclame”jongen” heeft ‘t weer gedaan

    Reply
  • 27. Hans  |  May 17, 2007 at 8:56 am

    I see a role here for the agency: the waitress !

    Reply
  • 28. Geert  |  May 17, 2007 at 8:58 am

    Hi Hans, we actually had another version of the movie where a waitress played “the potential consumer” that attracted the attention from the advertiser… but your suggestion could have worked as well 😉

    Reply
  • 29. Rolling Talks  |  May 17, 2007 at 9:20 am

    I love it , I want more 🙂 did not fall for the blue eyes obviously but for the ‘Hugh Grant’ style.
    My thoughts to convince advertisers to invest online Geert and maybe the next idea for a following video would be this one:
    (Sex & the city like) Customer is talking with her friends about Advertiser in a famous place where Advertiser had never been before (the blogosphere). He’s been dragged over there by friend MDAS of course, who else?? and stumbled upon Customer. He listens to what these beautiful sexy girls are saying about him and he’s more than confused because of what he’s hearing. He undertands he has to do something about it and turn to friend MDAS for advice 😉
    More on my blog today, you inspired me 🙂

    Reply
  • 30. Geert  |  May 17, 2007 at 9:22 am

    Rolling Talks… you rock. I love the idea…if this project goes well and I get to do a series I’ll definetly try this idea. Thanks , really inspiring.

    Reply
  • 31. Rolling Talks  |  May 17, 2007 at 9:41 am

    🙂 I don’t apply for one of the beautiful sexy girls but i ‘d love to give an hand with some scripts. Count me in 😉

    Reply
  • 32. Wolf  |  May 17, 2007 at 11:40 am

    “Coupons? You want coupons?”

    Genius 🙂

    Reply
  • […] our lives, and here’s the perfect video for a slow Thursday morning before the long weekend: Bring the Love Back, a short film about the contemptuous relationship between advertiser and consumer. Oh, and by the […]

    Reply
  • 34. Igor  |  May 17, 2007 at 2:22 pm

    Bulls Eye Baby 😉

    Put me on your mailinglist for more !!!!!!!!!!!!

    Cheers

    Igor

    Reply
  • 35. southofreality  |  May 17, 2007 at 3:04 pm

    Good stuff.

    Reply
  • 36. Henri @ B2B Marketing Blog  |  May 17, 2007 at 3:07 pm

    Good video and I like Rolling Talks’ idea too 🙂

    Reply
  • 37. Somebody  |  May 17, 2007 at 4:31 pm

    I’d make the advertiser talk way more about himself. Actually, talk about himself all the time.

    Reply
  • 38. Bring the love back « (almost) always thinking  |  May 17, 2007 at 4:41 pm

    […] can find the film here on their Trade Marketing Manager’s blog.  Yes, really, their idea of viral marketing is putting it on their marketing manager’s […]

    Reply
  • 39. brettmacfarlane  |  May 17, 2007 at 5:05 pm

    Very Nice. Send this out to every client in North America. Agency folks get this, but it’s hard for clients to get away with buying gross impressions as those big numbers sounds so good and effective, even if nobody is paying attention.

    Reply
  • 40. frank  |  May 17, 2007 at 5:47 pm

    verry nice indeed.Its time consumers have a real and honest conversation with teh advertiser. Its been to long a onewaydirection. love the concept.

    Reply
  • 41. Tim  |  May 17, 2007 at 8:13 pm

    That was great, I’m excited to see more of these!

    Reply
  • 42. Geert  |  May 17, 2007 at 8:21 pm

    Hi Tim, I hope I can make more of these 😉 It was a great experience and looking at how many people are writing about it at the moment is really encouraging!

    Reply
  • 43. Tiffany  |  May 17, 2007 at 8:39 pm

    I think it’s fabulous. You’ve really hit the nail on the head. Keep them coming!

    Reply
  • 44. TAE  |  May 17, 2007 at 8:44 pm

    Great video, great (and important) message. But I’m having this disconnect knowing it’s coming from Microsoft . . .

    And #37 has a good point, although I’m not sure it’s all that necessary. Advertisers do at least pretend to listen, sometimes . . .

    Reply
  • 45. Geert  |  May 17, 2007 at 8:48 pm

    Hi TAE, you are not the first to say this…marketeers at Microsoft are going to have to work harder to change that 😉

    Reply
  • 46. Philippe  |  May 17, 2007 at 9:53 pm

    Indeed, the reactions I receive follow the pattern:
    1/ Wow! Brilliant!
    2/… Microsoft?
    3/ I’m gonna watch you (Microsoft) closely. You’d better respect your promise
    4/ Good luck 🙂

    Reply
  • 47. Miss Rogue  |  May 17, 2007 at 10:47 pm

    “We first have to convince people to invest online before we can try to convince them to look at advertising within Messenger or at in-game advertising. Once we will have all the big spenders online, then we can start talking”

    Nice…you are using the medium to subvert the medium? What a crock of bull, really. How is this any different than what advertisers are doing with ‘viral marketing’? How is this really leading towards a respect for the customer? It may be ‘clever’ and ‘funny’, but, like the woman implied, funny ain’t gonna cut it. Change yourselves, don’t just try to charm us into accepting advertising on, yet, another medium.

    Reply
  • 48. Chris Messina  |  May 17, 2007 at 11:30 pm

    How much are you guys spending on his horseshit? Why don’t you just go home? No one wants to hear from you anymore, and we don’t appreciate you muscling in, yet again, on hallowed ground.

    Your kind is not welcome, your ideas are not interesting, and, blech, I feel like I just got licked by an alligator after watching this piece.

    You haven’t changed, you won’t changed, and no one wants you to change. Stay the fuck out of our media.

    Reply
  • 49. Top Posts « WordPress.com  |  May 18, 2007 at 12:02 am

    […] The movie is finally here [DailyMotion] More versions are coming soon, but in the mean time enjoy and let me know what you think. If you love […] […]

    Reply
  • 50. Happysin  |  May 18, 2007 at 12:20 am

    Well done. The Advertiser really hits that perfect note of schmooze and charm that almost makes you want to be somewhat sympathetic to him as well, but ultimately repulsed. It’s like he’s trying so hard to be human! 😉

    Reply
  • 51. rationalpsychic  |  May 18, 2007 at 3:29 am

    It IS viral marketing. The only problem for Microsoft is that the message is bigger than they are and they can’t control it. It’s such an absolutely on-target satire of what they and every other large company does wrong that there’s no way they can effectively respond to the challenge they themselves have put out there.

    Again, they show that they think their consumers are foolish, weak-willed and focused on winning contests to go to the Bahamas (geez, not even St. Kitts and St. Nevis?).

    Reply
  • 52. Matheus Neves  |  May 18, 2007 at 3:39 am

    nice ad.
    gets the idea though!
    love it

    Reply
  • 53. kelly  |  May 18, 2007 at 8:59 am

    is this a dialogue?

    Reply
  • 54. Di  |  May 18, 2007 at 9:23 am

    Great ad! I think this definitely represents what’s happening out in the marketplace and the reluctance of both marketers and agencies alike to listen to consumers and change their behaviour accordingly. We’ve spoken about the need to change for ages…just seems that some people are still living in the dark and “dictatorial” ages. Look forward to seeing the next one…

    Reply
  • 55. Alain Thys  |  May 18, 2007 at 10:16 am

    Simply brilliant … As Leuven/Tervuren is just the proverbial hop, let’s find an excuse for a beer someday !

    Reply
  • 56. Geert  |  May 18, 2007 at 10:47 am

    Hi Alain, sounds like a good idea, will be abroad for the next 2 weeks but after that It would be an honor (loved your presentation on I’m the media by the way)!

    Reply
  • 57. Geert  |  May 18, 2007 at 10:48 am

    Hi Kelly, I’m trying to follow the dialogue going on here 😉

    Reply
  • 58. David H  |  May 18, 2007 at 11:39 am

    Freeing the video from Dailymotion.
    feel free to download it on Google Video – http://video.google.com/videoplay?docid=-6820947761964666270
    or youtube – http://www.youtube.com/watch?v=RZDXfB0Rd4Q
    or on viddler – http://www.viddler.com/explore/theafter/videos/1/
    Enjoy

    Reply
  • 59. Etienne Valencienne  |  May 18, 2007 at 11:56 am

    Microsoft as a relation therapist. Yesterday, Microsoft launched “The Break-up”, a viral movie to promote its “Digital Advertising Solutions”. Created by Openhere. A fun campaign. And so is the MS marketing guy’s blog. But yet, some second thoughts. http://www.mm.be/blog

    Reply
  • 60. Geert  |  May 18, 2007 at 12:26 pm

    Hi Etienne, wanted to comment on the MM blog but couldn’t get in, i’ll do it here then. First of all I consider it a huge compliment to be compared to ads such as the Get a MAc ads or the 2 other movies you mentioned. And indeed, we’ll see if our movie has the staying power of those classics. One point that I look at differently is that I see us more as just a saleshouse. We have more and more formats, tools and services that allow advertisers to connect with consumers in a different way (and different as opposed to traditional media, I mean). Look at in-game advertising, personal expressions in Messenger, campaigns that have integrated Spaces beyond just bannering…and I could go on, of course. And actually that is the message that we want to get across… we can help reconnecting today’s consumer. If you don’t believe me, let’s schedule a meeting and I’ll try to convince you 😉 Remember: I’m a marketeer at hart and a sales person by trade.

    Reply
  • 61. Xenia  |  May 18, 2007 at 12:28 pm

    Hi Geert!
    You’re great and the commercial is really wonderful.

    I write about your project at the russian site about advertizing – http://www.adme.ru . And unfortnately not all the russians know english rather well to understand all in film. And I’m afraid I can miss some words by listening.
    Can your help me and send me the whole text of the commercial in English?
    e-mail: xenia at adme.ru
    Thank you so much and good luck!

    Reply
  • 62. Etienne Valencienne  |  May 18, 2007 at 2:14 pm

    On line people (what’s in a name) tend to believe that only on line media allow us to “reconnect with the consumer in a different way”. Point is: you can do that with whatever medium, as long as you use it wisely. Branded entertainment (but not the way Electrabel/VT4 did it), clever real life experiences, sponsored magazines (ask Sanoma), etc. The technology behind isn’t key, the idea you put in it is.

    A lot of sales houses are bragging about it (Var gaat ver! Scripta, break the rules! Studio Fred to name a few), but none has convinced me they can really make the difference.

    Reply
  • 63. Geert  |  May 18, 2007 at 2:29 pm

    Hi Etienne, I agree that online media is only complementary and that the idea is key and not technology. I hope that in the end we can convince you!

    Reply
  • […] Quelle via Off The Record weitere Artikel: « wie aus einem Blog der Monsterseller Woot.com entstand || Trackback-URL Artikelstatistik: · Gelesen: 1 · heute: 1 · zuletzt: Donnerstag, 01. Januar 1970 – 01:00 […]

    Reply
  • 65. The brand Spot .  |  May 18, 2007 at 4:55 pm

    Reclamespot voor Microsoft door OpenHere.
    De spot is gericht op adverteerders om hen nieuwe manieren (met name: Microsoft Digital Advertising Solutions) aan te reiken om op een betekenisvolle manier met de consument te communiceren.

    Nice work!

    Reply
  • […] Ein Film voller zeitloser Wahrheiten und wenig Hoffnung für die Werbebranche. Zu sehen gibt es ihn hier. […]

    Reply
  • 68. Rainman  |  May 18, 2007 at 9:32 pm

    Definetely got me thinking. Definetely did. Yeah. Definetely.

    Considering you’re targeting marketers and advertising people, then bingo!

    Reply
  • 69. geertd  |  May 18, 2007 at 10:22 pm

    Hi Rainman, indeed marketers, advertising and media agencies!

    Reply
  • 70. Treehaus  |  May 19, 2007 at 12:50 am

    When Microsoft jump on the web 2.0 bandwagon, it’s time to jump off.

    Yours,

    treehaus.

    PS Microsoft will not post this entry. So I will! See you in Cannes!

    Reply
  • 71. Lars  |  May 19, 2007 at 8:39 pm

    Agencies, advertisers and networks selling ad space need to rethink some things.

    And what’s up with the CPM model? That’s so 90’s. Quantity over quality is what it is.

    Reply
  • […] so good, I’m helping to promote them for free. Originally posted at BringTheLoveBack.com, a blog sponsored by Microsoft Digital Advertising […]

    Reply
  • 73. Michael  |  May 20, 2007 at 4:32 pm

    Nice ad, will there be more?

    Reply
  • 74. Michael  |  May 20, 2007 at 4:33 pm

    By more, I mean a series or ongoing campaign. 🙂

    Reply
  • 76. public-beta.com » Bring the love back  |  May 21, 2007 at 10:39 am

    […] dieser Viral-Kampagne beschreibt Microsoft die gescheiterte Liebe zwischen Massenmarketing und […]

    Reply
  • 77. Isaac  |  May 21, 2007 at 3:42 pm

    One word~ Wonderful. Now get rid of all those Visual Studio ads, run this video on Silverlight, and post it on youtube…

    Reply
  • 78. Microsoft gonna bring back the love…  |  May 21, 2007 at 10:08 pm

    […] is nothing wrong with the actual idea or the execution of the movie over at bringtheloveback.com. It’s well written, funny and well […]

    Reply
  • 79. Xavier  |  May 22, 2007 at 1:42 am

    This is just too funny. I put the video on my forum

    Reply
  • 80. jungle8  |  May 23, 2007 at 6:27 am

    bravo!!

    Reply
  • 81. phil  |  May 23, 2007 at 1:49 pm

    Hello, I’m the advertiser, Hello, I’m the consummer.
    Wow… is it a commercial for Apple or so ?
    Certainly not, the Apple’s commercials are more funny…

    see them here :
    http://www.apple.com/getamac/ads/

    😉

    Reply
  • 82. Hayat  |  May 24, 2007 at 1:56 am

    Brad, awesome job! Congrats from Atef and me! You’re a terrific actor.

    Hayat

    Reply
  • 83. Geert  |  May 24, 2007 at 10:54 am

    I´ll tell Brad you said so .

    Reply
  • 84. WarFare  |  May 25, 2007 at 7:25 pm

    Quite Humorous, but the script Could hae been better.

    Reply
  • 85. IDeAS - Estudio Creativo  |  May 27, 2007 at 7:41 pm

    It’s a good concept, Sprite is doing a similar concept using the media to satirize itself: “Things as they are”, that tells real-life situation full of insights.

    Nice job..!

    Reply
  • 86. Ti devo parlare. « oh my marketing!  |  May 27, 2007 at 9:19 pm

    […] (bringtheloveback.com) apre un dibattito forte sullo stato dell’arte della pubblicità con un video molto divertente in cui una coppia si trova al ristorante per discutere il proprio […]

    Reply
  • 87. Paul Daels  |  May 31, 2007 at 12:59 pm

    Important message (says the guy behind the KBC- brandimage concept ‘Talking works’ ), but I’m afraid the package won’t shock anybody. Most of the reactions (funny, nice, amusing…) may sound very positive (congrats for that) but that is not enough to change whatsoever. To really makes things happen, this is too nice, I’m afraid…

    Reply
  • 88. geertd  |  May 31, 2007 at 2:34 pm

    Hi Paul, I have to agree with you. Nevertheless I believe it’s a first step in the process, especially for us 😉

    Reply
  • 89. michele  |  June 14, 2007 at 8:55 pm

    please can anyone send me a downloadable version of the movie??
    I work for an advertising company in Italy; we don’t have access to streaming videos and I need to show this one to my boss!

    please help me!

    M.

    Reply
  • 90. michele  |  June 15, 2007 at 8:38 am

    sorry guys, I just found it!

    Reply
  • 91. Frenk  |  June 18, 2007 at 1:39 pm

    Advertisement for an advertising product criticizing advertising? This sounds suspiciously similar to the infinite loops that make my Windows Vista crash all the time

    Reply
  • 92. Signe Skovgård  |  June 18, 2007 at 2:24 pm

    Nice film.

    But don´t you think personalizing Product and Problem, is quite much the same as Mac personalizing Product and Market leader?

    Reply
  • 93. susan  |  June 20, 2007 at 7:53 pm

    brill-iant. didn’t know whether to laugh or cry. so nailed the issues, more precisely than any gazillion articles. thank you. and the actors were great–esp the guy who epitomized smarm.

    Reply
  • 94. Daily Learnings  |  July 3, 2007 at 2:00 pm

    […] nieuw maar wel een leuk filmpje over de veranderde relatie tussen adverteerder en consument. De liefde tussen beiden blijkt uit te zijn … Gemaakt door Openhere in opdracht van Microsoft […]

    Reply
  • 95. bill son  |  July 6, 2007 at 11:09 am

    this is tedious beyond belief.

    Reply
  • 97. Roger Rabbit  |  July 10, 2007 at 10:30 am

    Well, okay – we all know this is true. But who has ever claimed that there is a way for brands to communicate with consumers other than on the generalised level? A personal relationship and the ‘general’ relationship that a brand has with its millions of consumers (the target audience) are two different things – which is why juxtoposing the two in this way is so funny. However, it doesn’t solve the problem save the obvious, which is to write copy / dialogue in a more human and less marketing tone of voice. I work as a creative in advertising in the UK and this is something that we try to persuade clients to do all of the time – but few are willing to try it as research has shown that in an info-saturated age consumers literally want a bullet-point list of info about a product or service. There are some brilliant ads out there that really resonate with people in a human way – anyone can write these type of ads but few advertisiers will pay for them.

    Reply
  • 98. tom martin  |  July 13, 2007 at 4:18 pm

    probably the best, and most engaging, description of what is wrong with the advertising world today that I have ever sent. Will certainly share on my blog — http://www.helpmybrand.com.

    Thanks for posting.

    Reply
  • 99. A Messy Breakup « Attention Shoppers!  |  July 13, 2007 at 10:03 pm

    […] viewing for all CPG clients and agencies. You’ll find the video, and a blog about it, here: http://bringtheloveback.com/2007/05/16/mdas_europe/ Special thanks to Sean Flavin (super tech maven) from Digitas for pointing this […]

    Reply
  • 100. Joost  |  July 16, 2007 at 8:19 pm

    spot on!!

    Reply
  • 101. Anshul P  |  August 1, 2007 at 10:01 am

    Oh My Gawd !!! Wow… JUST Love IT.. Just serenade the Customer and thats the only story… cant believe it just too cool…. 🙂

    Reply
  • 102. NEVERMIND  |  August 17, 2007 at 3:56 pm

    IS THERE A BLACK VERSION…..I MEAN AFRICAN AMERICAN VERSION?

    Reply
  • 103. KommunikationsCast » KommunikationsCast # 21  |  August 20, 2007 at 7:23 am

    […] kommunikation. Se screendump af Skypes krisehåndtering. -> Ugens TV-reklame: Microsofts Bring the love back. -> Patrick Damsteds klumme om kommerciel radio i Danmark. Mikkel skriver mere om radio her. […]

    Reply
  • 104. Geert  |  August 20, 2007 at 8:16 am

    Hi Nevermind, sorry but we have only made 1 version…so, no African Amercian version!

    Reply
  • 105. Ad-Boy  |  August 27, 2007 at 2:22 pm

    Excellent! This really points out the changes that must be made in the way we communicate with potential Customers/Clients. Great Job Geert, bring on another.

    Reply
  • 106. Ashley  |  August 29, 2007 at 4:18 pm

    It’s a great concept, but almost 2 minutes long…lim, kiss, add??? Have we learned nothing? People have no attention span =(

    Reply
  • 107. weconverse » Blog Archive » Jag sprider krleken till Ola  |  August 29, 2007 at 7:59 pm

    […] r basen i kampanjen en filmid t Microsoft Digital Advertising Solutions. Jag visar nedan frsta versionen av filmenfrn maj 2007 och den heter “A couple”. P bloggenBringtheloveback.com kan du se lite […]

    Reply
  • 108. weconverse » 2007 » augusti » 29  |  August 29, 2007 at 8:08 pm

    […] r basen i kampanjen en filmid t Microsoft Digital Advertising Solutions. Jag visar nedan frsta versionen av filmenfrn maj 2007 och den heter “A couple”. P bloggenBringtheloveback.com kan du se lite […]

    Reply
  • 109. mikael jensen  |  August 31, 2007 at 2:17 pm

    Utroligt… så enkelt kan det siges…
    Thanks..
    Mikael

    Reply
  • 110. Yossi Tzarfati  |  September 11, 2007 at 7:17 am

    anyone knows where can I get that movie in high-res?

    Reply
  • 111. Corrina Eudora  |  September 19, 2007 at 4:41 pm

    it came out to be, that she wasn’t the girl for m. Corrina Eudora.

    Reply
  • 112. Julie Fraga  |  September 28, 2007 at 12:35 am

    This is brilliant! How astute!

    Reply
  • 113. Amit  |  September 30, 2007 at 12:02 pm

    Hi love the movie, would love to here more about your work.

    Reply
  • 114. Office Rocker! : Why do I blog?  |  October 12, 2007 at 11:03 am

    […] with you, our customer, not to shout at you via traditional channels.  If you’ve not seen the bringtheloveback.com video you must! Blogging let’s us listen as well as speak and that is so important if we are going to […]

    Reply
  • 115. MSDN Blog Postings » Why do I blog?  |  October 12, 2007 at 12:39 pm

    […] you, our customer, not to shout at you via traditional channels.  If you’ve not seen the bringtheloveback.com video you must! Blogging let’s us listen as well as speak and that is so important if we are going […]

    Reply
  • 116. Vaughan Domitilla  |  October 21, 2007 at 7:21 pm

    you had me suicidal, suicida. Vaughan Domitilla.

    Reply
  • […] een boompje opzette over de kracht van digitale media, en slaagt daar wonderwel in. Te bekijken op http://bringtheloveback.com/2007/05/16/mdas_europe/. 1 keer bekeken Rubrieken: TaxTalkTags: Geen tags Netwerk: Deel met je vrienden […]

    Reply
  • 118. promi  |  November 18, 2007 at 8:04 pm

    Very nice Video, thank you says schnasti

    Reply
  • […] visionner sur http://bringtheloveback.com/2007/05/16/mdas_europe/. visionné 1 fois Rubriques: TaxTalk Marketing AstucesTags: Internet, Marketing, relations […]

    Reply
  • 120. Glass Case » Blog Archive » Consumer dumps Advertiser  |  December 13, 2007 at 5:52 pm

    […] Hilarious video brought to us by the folks at Bring the love back. […]

    Reply
  • […] it not only knows what you are wearing, it knows what you are thinking AND drinking. But even this “advertorial opinion” from Microsoft Digital Advertising Solutions is onto the problem to which hyper-targeted […]

    Reply
  • 122. Meissen  |  December 27, 2007 at 10:16 pm

    This is excellent! Please. More.

    Reply
  • 123. Jean Piget  |  December 28, 2007 at 5:03 pm

    I personally loved this one.

    “How to make a civil phone call to your ex ”

    Reply
  • 124. Chris  |  December 31, 2007 at 8:18 pm

    Aww, looks like the hosted video crapped out. Can you out it on You Tube or something??

    Reply
  • 125. Lars  |  January 9, 2008 at 9:57 pm

    Very nice, thank you!

    Reply
  • […] vidéo que vous pouvez retrouver sur bringtheloveback.com. Merci à Olivier et Nam (Microsoft) pour me l’avoir remise en […]

    Reply
  • 127. film ru  |  February 1, 2008 at 9:56 pm

    film ru

    cool site

    Reply
  • 128. http ru youtube com  |  February 1, 2008 at 11:15 pm

    http ru youtube com

    cool site

    Reply
  • 129. Targeted Email Marketing Interactive  |  February 2, 2008 at 3:32 pm

    Email and Online Marketing Copywriting Secrets

    My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.

    Reply
  • 130. Age of Conversation - Copypaste Media  |  February 5, 2008 at 11:08 pm

    […] each day. Marketing managers have conversations with the audiences they try to reach (check out this great short movie to see that illustrated nicely). The audience tries to start conversations with brands and […]

    Reply
  • 131. Teno  |  February 23, 2008 at 4:26 pm

    The entertaining movie.

    Reply
  • 132. fest...  |  February 23, 2008 at 4:36 pm

    best

    Reply
  • 133. nano  |  February 23, 2008 at 4:44 pm

    cool

    Reply
  • 134. Massimo Moruzzi  |  March 7, 2008 at 3:01 pm

    ad guy : “but, honey, I still wanna fuck you like I used to…”

    Reply
  • 135. Colleen Edwards  |  March 10, 2008 at 9:08 pm

    Clever!

    The only real way to have one-to-one conversations with customers and prospects is by having one-to-one conversations. You can’t fake it by personalizing the first names in a bulk email. Those who can enable those dialogs/relationships best will win.

    Reply
  • 136. Manish  |  March 10, 2008 at 9:42 pm

    This is the one of the most creative add describing what consumer wants and what in actually is offered by advertiser

    Reply
  • 137. hussaini Zaini  |  March 11, 2008 at 1:30 am

    Hi. everybody out there, I’m just join this coaching companies as a marketer, new for me about this product…..whereby i need to market the product that more in educate the staff or the business owners. So i need some help or any ideas to promote or to get sales and how to make marketing plan more excellence and profesional to my boss.

    Need your kindest assistant.

    Reply
  • 138. wendytatum  |  March 11, 2008 at 4:46 pm

    Wonderful! As a female consumer and advertising creative, this really hits home with me. Twice.

    Reply
  • 139. lorraine ball  |  March 11, 2008 at 11:50 pm

    I love it. Funny and dead on. It isn’t about one way communication anymore.

    Reply
  • 140. Nishantha  |  March 12, 2008 at 9:25 am

    This is really good.

    Reply
  • 141. » Bring the Love Back -  |  March 12, 2008 at 11:30 am

    […] Go to Video […]

    Reply
  • 142. Bonnie  |  March 12, 2008 at 11:56 am

    Men are from Mars,women are from Venus!

    Reply
  • 143. Erik Deckers  |  March 13, 2008 at 12:39 pm

    It reminds me of what Seth Godin has been talking about in Meatball Sundae. Too many companies are trying to reach customers through old methods by identifying them as groups, not individuals. The smart marketers are using New Marketing techniques — blogging, niche marketing, etc. — to reach their populations, and are spanking the Old Marketers.

    Reply
  • 144. De  |  March 13, 2008 at 2:51 pm

    So good, so on target it is scary… Is the psychiatrist’s office next?

    Reply
  • 145. geertd  |  March 14, 2008 at 1:09 am

    you’ll see the follow up in a few months 😉

    Reply
  • 146. Carter F Smith  |  March 24, 2008 at 3:18 pm

    So how can we get that message to the companies who keep pushing their products and services on us, without so much as a real follow up?

    Perhaps we should just walk out on them and take our business elsewhere . . .

    Is it that easy? Do you think they’ll get it? NO!!! Not without a united effort by the people formerly known as the audience . . . we touched on the need for new strategies in our post on marketing in The Relationship Economy. Remember the peanuts that brought Jericho back? Well, that campaign worked (though not for very long), but this one is different, and it won’t cost you money.

    How ’bout this?

    . . . go to as many company feedback sites as you can in the next 7 days.

    Post something like this.

    I (and a lot of people like me) have been trying to convey our sincere desire to have a real relationship with those who provide products and services for our consumption and enjoyment. The benefit of this relationship for you is that you get to know EXACTLY what we need, not only what you think we need, based on your research, focus groups, and late-night brainstorming with people who are so entrenched in the marketing model of the 20th Century that they wouldn’t know a real conversation if one bit them on the nose. We want you to know what we need, when we need it, and why . . .

    If you really care about our relationship, please invest two minutes and three seconds in it, by watching this video – http://bringtheloveback.com/2007/05/16/mdas_europe/

    Reply
  • […] Boosted from here […]

    Reply
  • 148. Carol Verret  |  March 29, 2008 at 10:38 pm

    Amazing video — it deserves awards! I woudl like permission to use it in presentation about Web 2.0 and to illustrate a point in Seth Godin’s book All Marketers are Liars. Could you send me a video that I can embed in my presentation — full credit will be given to both you and Microsoft!
    Thanks and continuted good luck to you!
    Best regards,
    Carol

    Reply
  • […] if you are an advertiser or commit a chunk of your budget to advertising. Here’s the link: http://bringtheloveback.com/2007/05/16/mdas_europe/ Another clever video that everyone should see it Lee Lefever’s RSS in Plain English. Even if […]

    Reply
  • 150. Thomas Wagner  |  April 2, 2008 at 1:04 pm

    This is truly great. Couldn’t stop laughing.
    I’ll play that in front of the whole agency.

    Reply
  • […] Microsoft’s take on the situation. Not exactly news, but I just found it […]

    Reply
  • 152. Sarah Barber  |  April 18, 2008 at 3:21 pm

    Haha! That is extremely well done. The component of the commercial that I found most prevalent was that the “consumer” and “advertiser” are not hanging out in the same place anymore. It’s a growing challenge to break past the 4 stages of the AIDA model (awareness, interest & desire, and action) into the consumer mind.

    Reply
  • 153. Juan Mansfield  |  April 22, 2008 at 4:16 pm

    Can be funny but happens many times. A poor communication between advertiser and customer. Lots of demographics but little insights. Share of heart is nonexistent.
    Very good piece that I will share with my coleagues

    Reply
  • 154. geertd  |  April 22, 2008 at 11:21 pm

    Thanks Juan

    Reply
  • 155. DD  |  May 2, 2008 at 12:53 am

    If Microsoft really believes their stereotype of advertisers, maybe Microsoft is the one that’s out of touch. In the next episode, does Consumer teach Advertiser how to spell “click-through?”

    Even better…

    A: Hi honey, great news!

    C: What is it?

    A: I’m viral!

    Reply
  • 156. Milla Valkeasuo  |  May 19, 2008 at 7:45 pm

    Goooooood!

    Reply
  • 157. Inspiration, Anyone? « ‘Cross The Breeze  |  June 8, 2008 at 11:45 pm

    […] 8 06 2008 When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never […]

    Reply
  • 158. PRABIR KUMAR SARKAR  |  June 15, 2008 at 11:41 am

    I love Switzerland very much. If there is a heaven in earth, it is Switzerland, her people, flora & Fauna,sky kissed Alps, and beautiful sceneic beauty as depicted by the invisible Pen of an Invisible Almighty God, veracityof which cannot be denied by His Ontological ,Teleological and Cosmological proofs.If Almighty God has a tiny benediction on me, I wish to tate my rebirth there.

    Reply
  • 159. Carolyn Gardner  |  June 27, 2008 at 5:20 pm

    I think this is a great video! So much many being spent on mass advertising campaigns when all the consumer really wants is personalized treatment that says you understand their needs.

    Reply
  • 160. Re-boot (Cont’d) « Little book of travel  |  July 2, 2008 at 7:04 pm

    […] Asia and traveling through the region pretty much all the time. Geert is also the man behind ‘Bring The Love Back’ a little movie that traveled the world itself as […]

    Reply
  • 161. yesimm  |  August 16, 2008 at 2:41 pm

    vBulletin

    Reply
  • 162. yesimm  |  August 16, 2008 at 2:53 pm

    vBulletin

    Reply
  • 163. Paula Angelo  |  August 21, 2008 at 1:50 am

    Hello,
    Is find this video amazing and would like to share it my coleagues in a coming meeting presentation. Wouls you please kindly share this video with us at L’oreal, but in HDefinition format?
    It would be very handy.

    Thanks
    My best
    Keep the good work
    PA

    Reply
  • 164. 생활지혜  |  September 2, 2008 at 2:28 am

    딸국질은 횡경막의 경련에 의해서 일어 나는 것으로 쇼크를

    준다거나 잠시 호흡을 멈추면 낫는다.

    하지만 경우에 따라정신적 부담감으로 빨리 멎지 않을 때가 있다.

    멈추게 하는제일 좋은 방법은 심호흡을 한 뒤 견딜 수 있는데까지

    숨을 쉬지 않는 것이다.

    또는 숨을 멈춘채 찬물을 조금씩 마셔도효과가 있다.

    그래도 가라 앉지 않으면 조용히 숨을 내쉬면

    서 아랫배를 들이밀거나 때때로 배에 힘을 가득 준 뒤 호흡

    을 멈추는 복식호흡도 좋다.

    출처:http://cafe.daum.net/lifebean

    Reply
  • 166. www.sxeindir.info  |  September 13, 2008 at 9:25 am

    Sxe injected

    Reply
  • 167. 생활지혜  |  October 4, 2008 at 5:22 pm

    ● 볼펜자국은 물파스로 지운다.
    볼펜자국 위에 물파스를 가볍게 두드리면 바로 지워지고,
    또 알콜 적신 거즈로 얼룩진 부분을 두드리듯 닦아내도 말끔하게 지워진다.

    ● 커피 홍차 사이다 주스 얼룩
    커피와 홍차는 당분이 포함되지 않은 탄산수를 거즈에 묻혀 두드리고,
    사이다와 주스는 얼룩이 진 즉시 묽은 소금물에 거즈를 적셔 두드린다.

    ● 버터의 얼룩
    비눗물로 닦아낸 다음, 기름기가 남아 있는 부분을 벤젠으로 두드리듯이 닦아낸다.

    ● 계란의 얼룩
    알콜을 흠뻑 적신 거즈로 두드리듯이 닦아낸 다음 비눗물로 닦아낸다.

    출처:http://cafe.daum.net/lifebean

    Reply
  • 168. 생활지혜  |  October 26, 2008 at 4:49 am

    냉장고는 한번 설치하면 계속 사용하기 때문에 전력소모율이 매우 높다.

    한 가정의 한 달 전기요금 중 냉장고가 4분의 1을 차지한다는 통계도 있다.

    냉장고는 자주 여닫을수록, 보관하는 음식물이 많을수록 전력소모량이 많다.

    냉장고에는 음식물을 60%가량 채우는 것이 적당하다.

    방열기에먼지가 끼면 효율이 떨어지므로 자주 청소해야 전력소모를 줄일 수 있다.

    출처:다음카페 생활의지혜!

    Reply
  • 169. It’s TIME to change « ‘Cross The Breeze  |  November 18, 2008 at 10:24 am

    […] way you talk to your customers, or better talk with your customers. Too bad I couldn’t show the Bring The Love Back video (slide 22), SIME was after all in a movie […]

    Reply
  • 170. Hepsie  |  November 27, 2008 at 8:22 am

    I love this site so so so much 🙂 Cool site!!,

    Reply
  • 171. Titus  |  November 27, 2008 at 9:10 pm

    Hello admin, nice site you have!,

    Reply
  • 172. mingming  |  December 7, 2008 at 5:41 pm

    Very nice Video, thank you says schnasti

    Reply
  • 173. Sporttape  |  December 10, 2008 at 12:55 pm

    great video, thankz for that stuff…

    Reply
  • 174. Marketing | bring the love back « El Australiner  |  February 23, 2009 at 2:28 am

    […] 23 Febrero 2009 a 2:28 am · Archivado en Comunicación, Estrategia Les paso este video, que esta muy bueno, y que quizas ya conocen, porque a mi me lo mostraron ya en varios cursos a los que fui. Para no ser menos, en las Jornadas de Publicidad Interactiva  2007  tambien lo pasaron… es sobre el actual NO conocimiento de las empresas sobre sus consumidores.   Al cierre de las Jornadas uno de los organizadores concluyó que las EMPRESAS habían sido las protagonistas a lo largo de los diferentes temas que se tocaron. Yo creo que el CONSUMIDOR fue el protagonista (y si quieren la empresa, pero en funcion del consumidor). Y lo es hoy -protagonista- si queremos entender el nuevo marketing, que a nivel mundial ya empezo en 2006 (ver en el wiki de australinos el artículo sobre Ad Age agency of the year). Ver video  […]

    Reply
  • 175. Topmodel  |  March 8, 2009 at 8:26 pm

    Haha, quite funny. I really like his voice, he sounds like a duck. 🙂 And the girl looks just beautiful btw …

    Reply
  • 176. Pokern  |  March 11, 2009 at 10:55 am

    yup i agree with topmodel hilarious!

    Reply
  • 177. Andrew Whalley  |  April 17, 2009 at 6:03 am

    These are great. I’d love a copy of each of these to use in teaching both my undergraduate and masters students. If anyone can oblige I’d be most grateful.

    Reply
  • 178. Dave  |  April 22, 2009 at 4:05 am

    Thank you for making this video. I felt like I was going crazy being the only one who complained about advertisements getting obnoxious these days.

    Reply
  • 179. ctrlmaster  |  June 4, 2009 at 2:31 am

    Hello admin, nice site you have!,

    Reply
  • 180. mp3canavari  |  June 4, 2009 at 2:33 am

    I love this site so so so much

    Reply
  • 181. sanalkurdu  |  June 5, 2009 at 9:17 am

    thank you great blog

    Reply
  • 182. lerim  |  August 14, 2009 at 4:21 am

    great blog admin

    Reply
  • 183. HAYEEEE'SSSSSSSSSS  |  August 24, 2009 at 1:16 pm

    very nice, its very amazing…….

    Reply
  • 184. Who are you? | 'Cross The Breeze  |  August 30, 2011 at 10:52 am

    […] no idea who their customers are. To illustrate this point I always show this little movie again: “The Break Up” (aka “Bring the love […]

    Reply
  • 185. reotPoutAmema  |  February 14, 2012 at 8:25 pm

    Happy New Year 2012!

    Reply
  • 186. WoumemaizeWow  |  May 23, 2012 at 12:18 am

    test

    Reply
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